Tips for Protecting Your Creative Property

May 22

Companies must do all they can to protect their assets. Stolen information can be

used against them or degrade the value of their brand.

Doing everything in your power to protect your IP will save you valuable time and

money. Here are a few tips for protecting your creative property.

Register Your Information

Ensure your assets are registered with the proper authorities. Take out patents,

trademarks, and copyrights to enforce your position in court. While copyright law

ensures intellectual property isn’t stolen or misused, it can be challenging to make

your case if you haven’t done the necessary paperwork.

Submitted applications often come with additional fees, so do your research

beforehand to avoid repeating the process. It can be complicated, especially in

highly-litigated areas such as software and music. Start as early as possible to

protect your assets.

Digital assets can be hard to protect, especially if you don’t have an up-to-date data

security policy. Even if IT isn’t your bailiwick, you must have the necessary

infrastructure in place to protect your intellectual property.

unaddressed. To improve your approach to data security, assess the risks and

identify ways to address them. Tracking user permissions, network endpoints, and

outdated infrastructure will allow you to address incidents before they become major

issues.

Although you may not want to admit it, a significant risk of creative property loss

comes from internal leaks and theft. Employees can easily steal valuable products

and information if they aren’t properly siloed. Structuring teams for maximum security

will enable you to maximize their value while protecting your creative property.

Information should only be available to those who need it, and access should be

documented. Remote teams and contractors pose additional challenges. Clearly

articulate your rules and expectations when outsourcing to third parties.

While you may not realize it, your assets are valuable to people outside your

organization. Stealing creative property can be lucrative, so businesses must keep

their assets safe.

These tips for protecting your creative property provide a solid foundation for

decision-makers concerned about their brand.

Monique H-H